Klout Founder Joe Fernandez speaks to PSFK's Scott Lachut about the impact of services that, like Klout, are attempting to quantify an individual's online influence based on their level of participation in popular social networks like Facebook, Twitter and Google+. How are these scores fundamentally changing the way we value consumers and their relationships with brands?
Klout Founder Joe Fernandez speaks to PSFK's Scott Lachut about the impact of services that, like Klout, are attempting to quantify an individual's online influence based on their level of participation in popular social networks like Facebook, Twitter and Google+. How are these scores fundamentally changing the way we value consumers and their relationships with brands?
