Blaxploitation or blacksploitation is a film genre which emerged in the United States circa 1970. These exploitation films were made specifically for an urban black audience. The word itself is a portmanteau of the words "black" and "exploitation", and was coined in the early 1970s by the Los Angeles National Association for the Advancement of Colored People (NAACP) head, and ex-film publicist Junius Griffin. Blaxploitation films were the first to feature soundtracks of funk and soul music and featured a primarily black cast.DIG!